Brands and the Realness Movement

The beauty and fashion industries are undergoing significant change, with a significant shift away from unattainable photoshopped beauty and toward a genuine appreciation of brand authenticity and diversity. This is referred to as the “realness movement,” a trend that encourages brands to be more honest, transparent, and inclusive with their audiences, as well as address the issues that lead to appearance hatred and discrimination. In other words, brands are becoming more forthcoming with their customers and addressing the issues that contribute to mental health issues. This “realness” movement is more than just a passing fad. It represents a fundamental shift in how people perceive and accept beauty. Join the realness movement and discover its impact beyond beauty and fashion. From social media to dating apps, users are craving genuine and meaningful connections online. Hopefully, despite its flaws, social media can help to heal societal divisions and reconnect people with one another. 91% of consumers believe social media can bring people together, and 78% want brands to use social media to bring people together. Unlike partisan public figures, brands are uniquely positioned to facilitate online connections. Continue reading this article to learn how brands are embracing the realness movement. How brands are