The significant growth of women in the entrepreneurial market is admirable and can be seen from afar. After a lot of effort and dedication over hundreds of years, women are finally satisfactorily occupying their space. We live in a society that considers man as dominant in the business world.
Even today, the image of success is often linked to the outdated figure of stereotype that “the man who rules”, and because of that, the woman faces difficulties in opening her first venture and being recognized in her area. In facing this and other challenges, women are taking a step towards freedom. Inclusion is essential for good development, and women are fighting for it in all ways, including in the entrepreneurial world. Thus, it is possible to enter the market innovatively, while boosting a new way of acting and thinking within a company.
Thinking about these daily challenges and the need for self-confidence and wisdom in dealing with fear, lack of knowledge, and respect, we bring 5 tips for women entrepreneurs that will facilitate when opening a business:
Align your business with personal goal
Before starting, identify why you are doing this, what are you looking to change in society? Remember that a company goes beyond the monetary reward it is to be able to perform professionally and contribute something to your truly useful consumers. None of the great leaders like Steve Jobs or Mark Zuckerberg focused on money first. Jobs wanted to revolutionize the industry by looking for everyone to have their personal computer that was also extremely easy to use, Zuckerberg wanted to bring people together through his social network. Think first of fulfilling your dreams, be passionate about them, and they will bear fruit.
Do a lot of networking
Attend a lot of events, talk, and expose your ideas. Enjoy that women, in general, tend to be communicative and embark on this without fear! It’s a great time to distribute smiles and business cards!
A valuable tip for networking is to actively participate in LinkedIn. It is a social network with a corporate bias, that is, people post many materials about the market, career, and entrepreneurship. On LinkedIn, you can stand out by creating content, but even if you are not a writing expert, you can participate in the network by interacting with people in your network through comments and reactions to posts.
Maintain a work-life balance
Although this should be a rule for everyone, women are given the prejudice of not being able to be good professionals because, in the long run, they cannot carry them home, children, and tasks with the work routine and excessive work. Thus, show that you can do it; you just have to learn to separate your time well. Designate hours in the office in which you will not be distracted by anyone as well as moments with your family in which you will not be interrupted by suppliers, collaborators, or clients; in the end, everyone will get used to it, and you will stay professional. This requires that you have your own independent office from your home, so it will be easier to separate both areas.
Supporting women-run businesses is not only the right thing to do; it is also good for the economy. Women-led companies not only promote greater equality in our society but also generate a positive impact on the economy.