What is open innovation and why is it important for business in future

When the pandemic caused by the Covid-19 broke into our lives, companies began to send messages such as “together we come out stronger.” Within this idea, there was not only the union of the staff of the same organization. It was a motivation that combined the efforts of two or more companies to achieve a common good. Globalization and this unprecedented situation that we are experiencing for these generations mark a new course: companies cannot move forward alone. They need openness to share obstacles and find collective solutions. In this way, it will be easier to grow in a post-covid19 era. We speak in a way, of open innovation What is open innovation?  The key to the future Open innovation is a modern term coined by writer Henry Chesbrough in the early 2000s and refers to the practice of companies to obtain ideas from both internal and external