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From Concept to Customers: 10 Vital Steps for Launching Your Startup’s Marketing Function

Starting a new business is a thrilling adventure, but it can also be intimidating. In the thrilling world of entrepreneurship, embarking on a startup...

Brands and the Realness Movement

The beauty and fashion industries are undergoing significant change, with a significant shift away from unattainable photoshopped beauty and toward a genuine appreciation of...

Tips to Master the Art of Negotiation & Closing Deals

The art of negotiation and closing deals is a crucial skill that every entrepreneur must master. It involves the process of discussing and bargaining...

5 Psychology Insights that can help you convert more Customers

Have you ever asked yourself, "What makes the customer buy your product?" If you want to be successful in the business world, you must...

How to Build a Brand Marketing Strategy in 5 Steps

I frequently ask myself which superpower I would choose if I could have any. Is it the capacity to fly, read minds, or be...

How Social-media Flipped the Digital Marketing World Upside-down

Marketing has always laid its focus on the platform where the target audience spends most of their time. Before social media, television and radio...

Inbound Marketing: Benefits and Frustrations

Originally, marketing envisions two approaches – push and pull. Push marketing involves efforts to convince consumers to purchase your products. This is the conventional...

Cultural Branding and Marketing

Mass surveys, analytical tools, marketing tools, and statistics are all part of today's marketing landscape. Even though these tools help advertise the product effectively,...

The need for Design Thinking in Entrepreneurship

For long, design has been misunderstood as something to do with how objects look from the outside. It had to do with the outer...

Join the wave of EdTech

First of all, let’s tap into our creative side and imagine this. We were all taught about plant and animal cells in our childhood....

Which comes first: Sales or Marketing?

This is yet another ‘which is first: egg or hen’ debate. Let’s first acknowledge the false notion about one of them being second to...

E-commerce in the Middle East: Then, Now, and the Future.

The middle-east includes countries of Egypt, Turkey, Iran, Iraq, Syria, Yemen, and the Gulf Cooperation Council (GCC) countries - Bahrain, Kuwait, Oman, Qatar, Saudi...

Quick Tips for new entrepreneurs to focus on the Website Design

It takes only 5 seconds for the website visitors to decide whether they want to explore or skip your website. So, you get a few...

How Artificial Intelligence is changing the game of Digital Marketing in 2021

As Artificial Intelligence continues to advance, so will the ability to use it to improve digital marketing strategies and also to provide valuable customer...

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