Marketing

Lucid Motors Secures $1 Billion Investment from Saudi Arabia’s PIF Affiliate

In recent headlines, Lucid Motors, an electric vehicle (EV) manufacturer, has been making waves in the financial world. Lucid Motors secures a $1 billion investment from an affiliate of...

Why Franklin Templeton’s New Operations in Riyadh Will Blow Your Mind!

In a significant move, renowned US-based investment manager Franklin Templeton's New Operations has officially launched its operations in...

What is the biggest surprise in series production? Volkswagen’s partnership with Mobileye

In a strategic move to revolutionize the automotive industry, the Volkswagen Group has intensified its collaboration with Mobileye,...

Beyond oil: Saudi Arabia’s $40 Billion Investment in AI

In a groundbreaking move, the government has unveiled plans to create a massive Saudi Arabia's $40 billion investment...

Saudi Arabia’s Almarai Dairy Firm to Splash $4.8 Billion

Saudi Arabia's Almarai Dairy, the largest food and beverage manufacturer, has recently unveiled an ambitious plan to invest...

Inbound Marketing: Benefits and Frustrations

Originally, marketing envisions two approaches – push and pull. Push marketing involves efforts to convince consumers to purchase your products. This is the conventional...

Cultural Branding and Marketing

Mass surveys, analytical tools, marketing tools, and statistics are all part of today's marketing landscape. Even though these tools help advertise the product effectively,...

The need for Design Thinking in Entrepreneurship

For long, design has been misunderstood as something to do with how objects look from the outside. It had to do with the outer...

Join the wave of EdTech

First of all, let’s tap into our creative side and imagine this. We were all taught about plant and animal cells in our childhood....

Which comes first: Sales or Marketing?

This is yet another ‘which is first: egg or hen’ debate. Let’s first acknowledge the false notion about one of them being second to...

E-commerce in the Middle East: Then, Now, and the Future.

The middle-east includes countries of Egypt, Turkey, Iran, Iraq, Syria, Yemen, and the Gulf Cooperation Council (GCC) countries - Bahrain, Kuwait, Oman, Qatar, Saudi...
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