Marketing

Marketing Automation: How important is this process in companies

The technology and new tools that have emerged in recent years in Digital Marketing have enabled better management and greater agility in the dissemination of digital content, which has brought much more visibility to companies. To reach the right audience and, along the way, become a company customer, digital marketing uses various tools such as […]

Marketing Strategies to Help You Sell SaaS in 2021

The Internet has revolutionized sales and service. It has changed the consumption habits of people. Given the choice of consumers and the purchasing behavior of Internet users, many companies have chosen to invest in SaaS. Yet, it is an option that opens the horizon for companies while requiring changes in both vision and approach. How […]

Incorporating bigdata in marketing startegies

Incorporating Bigdata into your marketing strategy

Do you follow the main innovations in terms of technology? If the answer is yes, you have heard of Big Data. Just as Artificial Intelligence (AI) has made a big impact on various types of establishments, Big Data has also shown its importance. After all, it has been effective in developing increasingly assertive marketing strategies, […]

Types of content to include in your marketing strategy in 2021

2020 has been a complicated year that took everyone by surprise. In recent months, strategies had to adapt to overcome the crisis caused by the Coronavirus. These changes affected all companies and customers. So they will stick around for a long time. For instance, the increase in the use of virtual reality and voice search. […]

Using storytelling to strengthen your brand name

Storytelling for brands is the secret of those companies that tell exciting stories and delight their customers. You may have seen a commercial, read a text, or seen an ad for a company that seemed designed for you, with an inspiring example of overcoming and a touching message, right? This technique is used in marketing […]

Marketing strategies that every startup should know

Entrepreneurship is one of the most challenging decisions you can make in life, but at the same time, if everything goes well, it is also one of the most satisfying. Seeing all your effort reflected in the growth of your company is something very special. But you are always not aware of how to do […]

How to promote business on Instagram

Currently, every entrepreneur or company needs to have an Instagram profile for business. But to reap all the benefits that this social network can provide, you need to learn the techniques of those who already have results, making the profile of business on Instagram the ideal channel to leverage sales, strengthen the brand and for […]

6 Metrics Every Content Marketer Should Measure

Let’s say you’ve crafted a carefully thought out content and executed a good content marketing strategy. The next step is to measure the success of continual improvement. Assessing your marketing metrics is the way to figure out the efficiency of your efforts, and ultimately your Return On Investment. Gauging some critical marketing metrics helps you […]