Marketing

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Social Media Marketing Mistakes You Need to Avoid

We live in the era of social media and connectivity. An era in which the relationship with brands has become much closer and in which information travels bi-directionally between companies and consumers. The advantages of these platforms are enormous. Thus, companies are investing more and more in social networks, because, through them, they can present, […]

Why every company should have an SEO strategy

Surely, you have heard many times about SEO positioning, and how it can positively impact the results of your company. If so, today, we will clear up your doubts and tell you the most relevant aspects to take into account when implementing an SEO positioning strategy on your website. Let’s start at the beginning, its […]

Trends that will transform digital marketing in 2021

So far, digital marketing trends for 2021 seem to revolve around two different but almost contradictory concepts. First, it is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement. The second is a much more mechanical and technical optimization, tweaking areas behind […]

Marketing Automation: How important is this process in companies

The technology and new tools that have emerged in recent years in Digital Marketing have enabled better management and greater agility in the dissemination of digital content, which has brought much more visibility to companies. To reach the right audience and, along the way, become a company customer, digital marketing uses various tools such as […]

Marketing Strategies to Help You Sell SaaS in 2021

The Internet has revolutionized sales and service. It has changed the consumption habits of people. Given the choice of consumers and the purchasing behavior of Internet users, many companies have chosen to invest in SaaS. Yet, it is an option that opens the horizon for companies while requiring changes in both vision and approach. How […]

Incorporating bigdata in marketing startegies

Incorporating Bigdata into your marketing strategy

Do you follow the main innovations in terms of technology? If the answer is yes, you have heard of Big Data. Just as Artificial Intelligence (AI) has made a big impact on various types of establishments, Big Data has also shown its importance. After all, it has been effective in developing increasingly assertive marketing strategies, […]

Types of content to include in your marketing strategy in 2021

2020 has been a complicated year that took everyone by surprise. In recent months, strategies had to adapt to overcome the crisis caused by the Coronavirus. These changes affected all companies and customers. So they will stick around for a long time. For instance, the increase in the use of virtual reality and voice search. […]

Using storytelling to strengthen your brand name

Storytelling for brands is the secret of those companies that tell exciting stories and delight their customers. You may have seen a commercial, read a text, or seen an ad for a company that seemed designed for you, with an inspiring example of overcoming and a touching message, right? This technique is used in marketing […]