Inbound Marketing: Benefits and Frustrations
Originally, marketing envisions two approaches – push and pull. Push marketing involves efforts to convince consumers to purchase your products. This is the conventional...
Cultural Branding and Marketing
Mass surveys, analytical tools, marketing tools, and statistics are all part of today's marketing landscape. Even though these tools help advertise the product effectively,...
The need for Design Thinking in Entrepreneurship
For long, design has been misunderstood as something to do with how objects look from the outside. It had to do with the outer...
Join the wave of EdTech
First of all, let’s tap into our creative side and imagine this. We were all taught about plant and animal cells in our childhood....
Which comes first: Sales or Marketing?
This is yet another ‘which is first: egg or hen’ debate. Let’s first acknowledge the false notion about one of them being second to...
E-commerce in the Middle East: Then, Now, and the Future.
The middle-east includes countries of Egypt, Turkey, Iran, Iraq, Syria, Yemen, and the Gulf Cooperation Council (GCC) countries - Bahrain, Kuwait, Oman, Qatar, Saudi...
