How Artificial Intelligence is solving business problems


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Currently, technological advances are present in companies in one way or another, causing constant transformations. In recent years, Artificial Intelligence (AI) has been making its way as the protagonist of these advances in companies. Increasingly, though its implementation remains limited, companies choose to use these tools to streamline the processes and differentiate themselves from the rest of their competitors.

According to statistics, 31% of companies expect to implement Artificial Intelligence as of 2019. While the organizations that currently use it, acknowledge having reached 53% of their objectives more effectively. 

As you can see, there are various reasons why you should think about being part of the percentage of companies that are committed to futuristic management. In this article, we share the key points of AI in industries.

Why bet on Artificial Intelligence

The definition of Artificial Intelligence has changed a lot over the years, but it almost always refers to the attempt to simulate the human capacity to think, making computer systems able to “learn”, “reason”, “interpret” and make decisions in a similar way to human beings. For a long time, Artificial Intelligence was understood only as systems that managed to solve problems or was able to perform very specific tasks, such as playing chess games with humans.

 However, technological advances have shaped its development and, today, AI solutions are part of a data-driven approach, that is, a culture based on data collection, processing, analysis, and interpretation. This effort is aimed at optimizing processes, increasing competitiveness, and bringing better results for companies and industries.

Advantages of incorporating Artificial Intelligence in business

Automate customer interactions 

Today, most customer interactions require human intervention, including email, social media, phone calls, and online chat. However, with Artificial Intelligence, companies can automate many of these communications. By analyzing data from previous communications, computers can be programmed to accurately respond to customers and handle their queries. Besides, when Artificial Intelligence is combined with machine learning, platforms interact, even more, becoming even better at communicating with the customer.

Reduces time and costs 

By expanding your knowledge through data mining, decision-making is simplified. In this way, the time to be invested in each task is considerably reduced, in addition to investing fewer resources in them. On the other hand, employees can dedicate themselves to other tasks, improving their productivity.

Improve personalized shopping experiences 

Companies are taking advantage of Artificial Intelligence because it allows them to offer personalized marketing to their customers. It increases engagement, helps to increase customer loyalty, and improves sales. Another advantage of Artificial Intelligence is that it can identify patterns in customers’ browsing habits and buying behaviors, allowing companies to create highly accurate offers for individual customers.

Image capture and analysis

 In companies, it can be used in facial recognition systems. With this, the organization gains more security regarding the flow of people authorized to enter the premises. The adoption of this type of mechanism optimizes manual recognition, usually done by comparing it with the individual and the photo of an identification document. 

Going further, facial recognition tends to be very useful in restricted areas of the company. With technology, it is easier to control the internal access of the employees themselves. In many companies, research laboratories are meticulously monitored. In such cases, the adoption of state-of-the-art AI is a way to protect the value of priceless discoveries.


It’s no secret that user experience is crucial for businesses. As utopian as it may sound, artificial intelligence is becoming the key to enabling companies to deliver an optimal experience, relegating performance issues to the “old days.” Ultimately, and whether in the short or long term, AI capabilities will ensure companies quickly and efficiently manage performance issues, minimizing their impact on user experience.

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